Tourism experts are in the perfect space to take advantage of a changing consumer base today. These days, millennials make up most of the consumer market, and as we all know, these individuals prefer to champion experience, over tangible items and objects. That means that you’ve got countless opportunities to sell more adventures to more people than ever before.

Of course, if you really want to be successful in your efforts, then you need to know how to take advantage of the online space as a way of increasing customer engagement, spreading brand awareness, and boosting sales. That means having at least a general knowledge of search engine optimisation, and what you need to do to rank for your key terms.

Here, we’ll look at 5 tricks tourism operators can use to start their journey online.

1.     Start with the Right Keywords

Keywords are crucial for any SEO strategy. They’re the terms that you want your business to be associated with, and the words your customers will be searching for when they’re looking for your company. If you want to get the most out of your keywords, then you need to know exactly what your clients need from you.

Ask yourself what your customers think about when they picture your business. Are you known for offering incredible bungee jumping experiences in Sydney? If so, make the words “Bungee Jumping, Sydney”, part of your keyword strategy.

2.     Get Your Google My Business Listing Verified

Your “Google My Business” listing is the easiest way to make sure that information about your company shows up when people are looking for you. You can add important details such as where your organisation is located, what your contact details are, and where people can find your website to the listing so that it’s easier for you to gather qualified leads.

Remember, people can respond to your “Google My Business” listings with comments and reviews, and the best way to generate a good reputation for your brand is to respond to those comments as often as possible.

3.     Build Your Link Profile

Link building is another essential part of SEO. It shows you as an authority to the search engines, because other high-value businesses are willing to link back to your company. Make sure that you take the time to develop a link-building strategy, by talking to guest bloggers that are familiar with your brand, or working with travel journalists.

Remember, the links that you gather should be relevant to your business if you want them to have a positive impact on your SEO rank.

4.     Start Your Social Journey

Having a great SEO rank isn’t just about enhancing the performance of your website, and making sure you have a regularly-updated blog. If you want to achieve incredible things as a tourism operator, then you should also have a social media strategy in place that allows you to build stronger relationships and connections with your audience.

In a world obsessed with experience, social media is a great way to create viral and shareable campaigns packed full of exciting visuals, videos, and information that gets people excited about the opportunities you have to offer.

5.     Encourage Reviews

Finally, make sure that you don’t overlook the value of social proof. When people are looking for incredible getaways, vacations, or events, they often assess the reviews written about a travel company before they ever consider doing business with that brand. By encouraging reviews from your visitors, you can build your reputation as an incredible company in an authentic, and believable way.

Remember, you could always send your customers a quick reminder email about seven days after they return from their trip.


Luke is the founder of Thrive Tourism with almost a decade of experience in Online Marketing, consulting and managing campaigns for brands big and small since 2012.

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