The Australian Tourism Data Warehouse is an empowering tool for tourism companies in Australia who want to make the most of their brand reach. The ATDW is essentially a tourism distribution network that can provide your company with increased opportunities for brand awareness, qualified leads, and bigger profits.

According to information from the ATDW themselves, the distribution network is currently made up of over 40,000 listings, across a total of 11 product categories, and those numbers are still growing. This effective database can get you featured on crucial websites like,, and depending on the state you choose to register your listing for.

Why Should You Be Listed on ATDW?

The benefits of listing your tourism business on ATDW are obvious. This database provides instant access to more valuable attention for your business, by creating exposure for your company. The more you can grow your presence as an authoritative company with the help of the Australian Tourism Data Warehouse, the more likely it is that your customers will find you, and spend money on your services.

The cost you’ll need to pay to appear on the ATDW will depend on where you’re being listed. Currently, there’s no cost to list your company on the Southern Australia branch of the ATDW, but it’s a good idea to double-check the terms and conditions before you apply.

How Can You List Your Business on ATDW?

The first step to listing your business on ATDW is double-checking that you don’t already have a listing. You can head to the website that corresponds with your local area in Australia and search for your listing. If you can’t find a listing, then you can head to the ATDW website to get started.

You’ll need access to some basic information about your business to complete your listing, including your:

  • Business ABN
  • Facilities and event details
  • Business description/ information
  • Contact details and social media details
  • Photos

Make sure that you create your listing on the right category when you select “listing type”. For instance, if you’re listing a Visitor Information Centre, you should select “Information Service”.

How to Optimise Your ATDW Listing

Once you’re registered, you’ll be able to optimise your ATDW listing to increase your chances of getting in front of the right customers at the right time. All you need to do is make sure that you:

  • Have the right contact details available for your business.
  • Use high-quality images and videos to attract customers
  • Ensure that your business description is simple, and enticing (keep wordcount to a minimum)
  • Link your booking engine profile with your ATDW profile to help you take bookings instantly.
  • Integrate all your social profiles with your listing.

Once your listing is fully set up, and the details you have provided have been successfully reviewed and uploaded by the team at the Australian Tourism Data Warehouse, take the time to carefully look over your listing on one of the relevant distributor websites available. You should make sure that all of your links for social media and contact details are correct and working, and that your images display correctly.


Luke is the founder of Thrive Tourism with almost a decade of experience in Online Marketing, consulting and managing campaigns for brands big and small since 2012.

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