If you watched the Super Bowl recently, then there’s a good chance you saw an interesting (and somewhat controversial) clip advertising the release of a brand-new Crocodile Dundee film. The advert aired for around 110 million viewers as part of a $38 million campaign intended to inspire American customers to visit Australia.
The Super Bowl campaign is the most expensive tourism campaign ever aired by the federal government for an overseas market. In fact, on average, most customers pay the NBC somewhere around $5 million USD for a 30-second slot. However, Tourism Australia negotiated a slot unlike any other.
As a tour or travel company, then you’ll know how exciting it can be every time someone new books an excursion with your group, or signs up for your next tour. With every new purchase, you unlock a new potential revenue stream from someone who’s clearly interested in whatever you have to offer. This not […]
China is officially emerging as the most important tourism market for Australia. Not only are Chinese tourists overtaking the New Zealand market as the most lucrative tourist for Australian tourism companies, but many experts suggest that the Chinese market has the potential to be worth around $13 billion by 2020. If you want to know […]
If you’re looking for the most lucrative market to tap into in 2018, then the statistics suggest that you should start your search in China. According to the manager for the Sydney Fish Market, Bryan Skepper, the number of people visiting the popular tourist destination each year continues to grow, driven by word of mouth […]
Travel agents and tourism operators are constantly looking for new and improved ways to draw more traffic to their websites, and customers to their company. As brands that thrive on the ongoing search for bigger, better experiences, these brands must work extra hard if they want to outshine their competition, and capture the attention of […]
Tourism experts are in the perfect space to take advantage of a changing consumer base today. These days, millennials make up most of the consumer market, and as we all know, these individuals prefer to champion experience, over tangible items and objects. That means that you’ve got countless opportunities to sell more adventures to more people than ever before.
The Australian Tourism Data Warehouse is an empowering tool for tourism companies in Australia who want to make the most of their brand reach. The ATDW is essentially a tourism distribution network that can provide your company with increased opportunities for brand awareness, qualified leads, and bigger profits.
If you want to get more out of your marketing efforts as a tourism-based company, then you might want to consider partnering with travel bloggers. These unique artistic experts can benefit your business in several ways, by giving you access to a pre-established audience of travel-enthusiasts, and introducing your company to new solutions for brand awareness.
According to a study conducted by TripAdvisor, about 9 out of 10 travellers consider TripAdvisor reviews to be essential when they’re choosing who they should book with online. That means that if you’ve had a bad review about your activity or hotel, you need to know how to respond in a way that’s beneficial both […]