In today’s digitally-focused world, your website will often make up much of the first impression you have on your customers. With that in mind, it’s important to make sure that you know how to delight your clients from the moment they click on to your website.
When tourists visit your website, they’re looking for information about what you have to offer, answers to their questions, and an opportunity to make a booking quickly and painlessly. By assessing your website carefully and making sure it has everything required to give your customers the experience they expect, you can get more tour bookings, boost your revenue, and enhance your tourism brand.
1. Make Good Navigation a Priority
Above all else, your website should be easy to find and use. The last thing your customer wants when they’re dreaming of an amazing vacation, is to spend hours trying to understand how your site works. Make sure that you invest in a responsive web design that works on any device and use a clear menu to show your clients where they need to go to get the right information.
2. Use Frequent Calls to Action
The decision to book a tour with your company can come to your customer at almost any moment. It’s important to make sure that they know where to go to connect with your company when they’re ready to make that all-important purchase. Any website page that includes information about your tours, including your accommodation pages, and home page, should include a large, easy-to-see button saying, “book now”, which leads to your booking portal.
3. Add Visual Media to Your Website
Videos and images are powerful pieces of content for a travel and tourism company. After all, your clients want to be able to envision themselves taking part in your activities and exploring your destination. Incorporating a video testimonial from a happy client, or a behind-the-scenes insight into your tour could be a great way to convince customers to hit that “book now” button. Even a page full of great photos could be enough to inspire your clients.
4. Display Your Availability
Your would-be tour customers want to know for certain that you’re going to be available at the time that suits them. With that in mind, it’s worth showing off a calendar of your available dates somewhere on your website. Make sure this information about availability is easy to find and give your customers the option to browse through different dates if your upcoming tour doesn’t fit with their schedule.
5. Paint a Vivid Picture
Finally, make sure that your customers can find everything they need to know about your tour on your website. That means that your home pages should include the name of your tour, the packages that are available to book, and a full description of the experience that clients can expect to have. Photographs and current booking prices are also good things to include. To make sure that your tourists feel comfortable booking their next trip with you, you need to give them plenty of information. Remember to include contact information too, so that they can call you with any questions you haven’t already answered.