We’re living in a world that’s obsessed with technology. Whether it’s customers spending their lives on social media, people playing games on their phones on their way to work, or travellers booking their next tour through an online platform, the digital revolution is everywhere we look.
As digital transformation becomes more significant in the modern marketplace, tourism and travel companies are looking for new ways to interact with customers, earn their attention, and meet their expectations in the modern marketplace. So, what are some of the technology trends that could impact your marketing strategies in the year ahead? Let’s take a look.
1. Virtual Reality and Augmented Reality
Both VR and AR have begun to earn more attention in recent years, thanks to their overwhelming use in the gaming and entertainment space. A natural extension from using alternative reality technologies for entertainment purposes, is to consider them for the travel and tourism space. For instance, some airlines have already begun to explore VR as a way of showing travellers their cabins before they board. Tourism operators could use the same techniques to give clients a taste of what they can expect from a new booking.
2. Artificial Intelligence
AI, or artificial intelligence, is the technology behind a host of innovations and evolving experiments in the tourism and travel industry. For instance, machine learning algorithms can help to give clients a better experience when they’re trying to get support for a booking online or change specific aspects of their next tour. With a chatbot, you could help your customers to serve themselves, so you can spend more time focusing on other parts of your organisation.
3. The Internet of Things
The Internet of Things is a digital concept that involves connecting different internet-enabled devices to each other and a larger user interface. This technology could be an incredible thing for the tourism and travel industry. For instance, organisations could design baggage tags that make it easier for customers to track their luggage. On the other hand, tour operators could give people RFID-enabled bands that give them fast access to local attractions. The Walt Disney Company has already deployed something similar with their “Magic Band” design.
4. Wi-Fi Connectivity
While Wi-Fi connections might not be a new concept in themselves, it’s worth noting that today’s tourists expect every location they visit to be connected to the internet. If your tour doesn’t give your customers access to the online world, then you’re probably going to struggle to get the attention of your target market. Today’s travellers want to be able to share their experiences instantly online with social media and other connectivity platforms. Investing in networking services can help you to give your clients a more seamless experience in this digital landscape.
5. Voice Technology
Finally, voice technology is another novelty in the digital world that has begun to disrupt the sector of travel and tourism. As more companies begin to search for information and access services with their voices, instead of a keypad, many tour operators have begun to invest in voice-operated AI assistants and devices.